Feb 18, 2025

Pretsky Accelerates Growth and Streamlines Operations with Flete: Case Study

How Flete enables fleets to grow in scale & efficiency for your business

Introduction

Are you juggling multiple systems just to keep your fleet running smoothly?

For many fleet managers, scaling operations means dealing with scattered data, outdated tools, and a constant scramble to stay organized. Pretsky, a forward-thinking vehicle rental company, faced these challenges head-on. As their fleet expanded, so did the complexity of their operations: until they discovered Flete.

Flete stepped in as a centralized platform, streamlining operations and putting Pretsky firmly in the driver's seat. This case study explores how Flete transformed Pretsky's processes into a model of efficiency and set the stage for scalable growth.


Navigating Growing Pains at Pretsky

Before partnering with Flete, Pretsky experienced rapid growth that quickly outpaced its existing operational systems. As the fleet expanded, the company faced challenges common to many fast-growing businesses:

Scaling Challenges and Disjointed Systems

Pretsky’s early approach relied on a patchwork of tools: spreadsheets, group chats, and manual tracking methods (such as maintaining separate OneDrive folders for each vehicle). While these systems worked on a small scale, they became increasingly inefficient as the fleet grew.

“It was becoming more and more disorganized as we added more cars,” –Erik, Pretsky.

Operational Inefficiencies

Relying on multiple, disconnected systems led to duplicated efforts and last-minute rushes to complete essential tasks. The manual tracking and reporting drained valuable time and increased the risk of errors—especially in areas like maintenance tracking and transaction management.

Customer Experience Risks

Although Pretsky’s team worked hard to safeguard service quality, the fragmented approach sometimes allowed critical details, such as scheduled maintenance, to slip through the cracks. This oversight risk could have directly impacted customer satisfaction, even if the front-line service remained strong. And in a business like carsharing, high quality customer feedback is critical.

Analysis

Pretsky’s pre-Flete operations underscore a classic growth challenge: initial systems, while serviceable at first, can become bottlenecks as scale increases. The lack of centralized data and streamlined communication not only hampered internal efficiency but also introduced risks that could affect the overall customer experience.

Key Insight: The disjointed systems were manageable in the early days, but as operations scaled, they demanded a more robust, centralized solution—paving the way for the Flete transformation.


The Flete Partnership

During an industry event in Phoenix, Pretsky learned about Flete through word-of-mouth from one of their larger customers. This early referral highlighted Flete’s growing reputation as a solution built to tackle the very challenges Pretsky was experiencing. As one of Flete's early customers, Pretsky provided invaluable insights into the car-sharing experience and helped inform the platform’s evolution.

Initial Engagement

Pretsky was initially drawn to Flete by the promise of a centralized, scalable system that could replace their disjointed tools: faced with mounting inefficiencies from spreadsheets and manual tracking, the potential for a single platform to streamline operations was compelling.

Rapid Adaptability and a Partnership

What sealed the deal was Flete’s rapid responsiveness: Pretsky was impressed by how quickly Flete could adapt and roll out new features tailored to their operational needs. As Erik noted, “seeing how fast you're able to adapt and launch these new features” gave the team the confidence to move forward with the partnership. This agile approach shifted their strategy from merely managing chaos to proactively enabling growth.

Analysis

Pretsky’s decision to partner with Flete was more than a tactical upgrade: it marked a strategic pivot toward sustainable, scalable operations. The referral from a trusted industry peer, combined with Flete’s proven agility, reassured Pretsky that they were investing in a solution designed for future growth; this collaborative relationship laid the foundation for operational efficiency and continuous improvement.


Flete: Streamlining Operations and Driving Transformation

Pretsky’s transition to Flete brought immediate improvements by replacing fragmented systems with a single, unified platform.

Key Features & Benefits

  • Centralized Platform: Consolidates multiple tools into one interface; simplifies transaction tracking, maintenance, and reviews.

  • Agility & Responsiveness: Rapid feature rollout based on real-time user feedback; tailored solutions addressing the unique needs of car-sharing operations.

  • Enhanced Operational Efficiency: Streamlines communication and data management; reduces manual tracking and redundant tasks.

Summary

  • Efficiency Gains: Flete’s unified platform replaced multiple disjointed systems, significantly reducing redundant processes.

  • Operational Impact: Automation and rapid adaptability allowed Pretsky to shift focus from daily firefighting to strategic growth.

  • Early Customer Insights: As an early Flete customer, Pretsky’s feedback was instrumental in fine-tuning features tailored to the car-sharing experience.

Impact: Measurable Gains and Strategic Benefits

  • Reduction in Unrated Trips: Pretsky saw a dramatic decline from 17% to 4% unrated trips—a 75% reduction that helped maintain their power host status on Turo and unlocked enhanced support.

  • Growth without Headcount: Pretsky grew from 25 to 34 cars, a 36% increase in fleet size, without adding a single employee.

“It gives us the ability to…scale within Turo and covers all of those gaps that Turo doesn't address.” — Mark, Pretsky


Future Growth & Conclusion: A Partnership for Continued Success

  • Expansion and Scalability: Flete’s multi-fleet management capabilities are pivotal as Pretsky plans to expand into new markets. The platform’s adaptability ensures that operations evolve seamlessly alongside growth.

  • Continuous Improvement: Ongoing Flete updates promise further enhancements in operational efficiency. A collaborative, feedback-driven relationship continues to refine the platform, addressing real-world challenges in the car-sharing space.

  • Strategic Partnership: Beyond a vendor-client dynamic, the partnership between Pretsky and Flete is a joint journey toward sustainable growth. Early customer insights have been integral in shaping a solution that truly meets industry needs.

  • Work with Flete: Fleet managers facing similar operational challenges can contact Flete to streamline processes and drive scalable success.

"Flete’s platform not only streamlined our operations but also empowered us to plan for a future of continued growth." — Erik, Pretsky

2025 Flete Inc.
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